Howard Schultz – The Man Behind Starbucks

Howard Schultz, An American Born Businessman who started the coffee culture through his revolutionary start-up. He is the man who changed the beverage industry and showed what a successful beverage start-up looks like. He Started Starbucks by opening his first store in 1986 today there are more than 36,000 stores in over 80 countries.

Early Life and Career

Schultz was born in a normal family on the 19th of July 1953. He graduated from Michigan and after graduation, he worked in Michigan for around 12 months. After that, he shifted to New York and there started his career as a Salesman in Xerox Company. He went to Starbucks (a coffee manufacturing company) which existed from 1971 to the time he purchased and changed the brand upside down. There he worked for some time and thought to start his own coffee (Beverage Company).

After working for some time and with a thought to start his own beverage company. He opened his first store by the name of Il Giornale which is a newspaper in Milan. Later he decided to purchase the name Starbucks with the help of investors from the previous owners in 1986. He started his first store and offered coffee with ice cream with few seats and opera music.

Success Story

Formation of new Starbucks and with the growth of coffee culture in America. Starbucks got started acquiring new customers every day by opening new stores all around the USA with the growing demand for coffee and awareness about coffee amongst people in the USA. Starbucks became the First ever successful coffee retail chain.

The vision of Howard Schultz today took Starbucks to 15,444 successful running stores just in the USA and over 36,000 stores worldwide. STARBUCKS today offers over 21 types of hot coffee, 28 cold coffees, and 17 coffee Frappuccino. With coffee Starbucks merchandise is also selling all around the world and has become a status symbol with coolness.

Schultz was the CEO of Starbucks from 1985 – 1999 and stepped down as the CEO of Starbucks in 2000 to work on the company’s global strategies. In 2008 Howard took over the position of CEO and stepped down again in 2017. Now he is the Executive Chairman.

Achievements and Books

 He was awarded the ‘Israel Tribute Award’ in 1998 for the promotion of relations between the US and Israel on its 50th Anniversary. Schultz has also received an award called the International Distinguished Entrepreneur Award from Manitoba University. Fortune magazine named Howard Businessperson of the Year in 2011. He also earned a position on the Forbes Top 400 billionaires list.

He also wrote a few books such as –

‘From the Ground Up: A Journey to Reimagine the Promise of America’

‘For Love of Country: What Our Veterans Can Teach Us About Citizenship, Heroism, and Sacrifice’

‘Onward: How Starbucks Fought for Its Life without Losing Its Soul’

‘Pour Your Heart into It’ with Dori Jones Yang’

Net worth and Lifestyle

Today Howard Schultz is the 209th richest man in the USA. With a total net worth of 4.3 Billion USD. He has also invested in many new companies such as eBay etc. Howard owns 27 Million houses which are 1.8 acres big. Schultz also owns a yacht worth 120 million.

Howard Family Foundation

Schultz and his wife Sheri are the founders of the Schultz Foundation. In partnership with NGOs, businessmen, and government officials, the Foundation supports new entrepreneurs, strengthens Democracy, Creating opportunities for people of different communities. They provide opportunity to everyone without any discrimination of color, caste, gender, or sexual orientation.

Conclusion

Howard Schultz is the man who made Starbucks a success not only in the US but in many more countries. With over 36000 successfully running stores and his vision to grow furthermore has proved that he is a visionary Founder, Entrepreneur, Brand Owner, and much more. From a normal poor family to making it to Forbes’s top 400 richest people in the US is not just a usual thing.

The Success Story of Howard Schultz makes the biggest impact on people’s life.

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