Amancio Ortega Gaona – A Man Who Built Fast Fashion Store

Yes, guys Amancio Ortega or Amancio Ortega Gaona is no other but the owner of one of our favorite fashion brands ZARA not only this he is also the richest man in Spain.

You would be stunned to know that despite such a great name and fame Ortega acquired a reputation of private and a very down-to-earth person. He rarely makes any public appearances and ignores all the trappings of a wealthy.

Entry Of An Idol In The World

Amancio Ortega Gaona was born on 28 March 1936 in Busdongo de Arbas, Spain. He was born into a very poor family as well as his father Antonio Ortega Rodriguez was a railway worker and had a significantly less salary which was not sufficient for the survival of the family.

So, in order to improve the family condition, his mother Josefa Gaona Hernandez thought of working at other houses and she started to do so. He has three siblings

  •  Josefa Ortega Gaona
  • Antonio Ortega
  • Pilar Ortega Gaona

Hunger For Success

Due to the poor condition of the family her mother had to take grocery debts due to which one day one of the shopkeepers disagreed to give her the necessities not only this he also insulted her. This incident pained Amancio Ortega so much that he left his school at the age of 14 and started to work to help his parents.

He started working at Gala shirt maker at first, he worked there as a delivery boy then he got a sewing machine and started to work on it then he learned about the tactics to talk and serve the customer and soon in 1960, he became the senior manager of that company.

Still Not Satisfied – Desire For More

Even after gaining the position of senior manager, he was not satisfied and he became the master of the clothing field and started to make clothes from waste cloth material which were very creative and reasonable in price.

Soon in no time, people got to know about them and the demand for such clothes was raised due to their fulfillment of the two most loveable consumer requirements.

Then he expanded the team of his female workers to fulfill the demands of people and soon along with his brother and sister he opened his small company which was for B2B purposes.

In 1975 he opened his first retail showroom to serve people directly which was named ZORBA but later he discovered that there was the same name used by a bar owner in his locality so in no time he changed the name of his company to ZARA.

Number Of Stores They Have.. 50, 60, or more?

ZARA does not have 50 or 60 stores instead they have 2250+ stores in 96 different countries and also more than 600 home stores.

Even in the beginning due to complete knowledge of this field with the perks of their own production and sales along with day night efforts they were forced to open their showrooms in the whole of Spain due to high demand.

Why Is ZARA At Rise Always?

Is it because of discounts? Advertisements? No ZARA lovers know that ZARA does not advertise its products so much and does not even provide heavy discounts. The reason behind its success is its attractive and impressive policies. Some of these policies are listed below for uh –

  • They give the customer what the customer wants not what they have.
  • They always remain updated and keep fresh stock.
  • Moreover, they keep a limited edition of one stock so that you can feel completely updated with your style.
  • They keep lots and lots of variety.
  • They change stock 2 times a week to provide their best.

Personal Life

As mentioned earlier Amancio Ortega Gaona is a very secretive and private personality he does not like to make public appearances or disclose his personal life.

You won’t believe but earlier for decades, there was just one photo circulated of him all around. Finally in 1999 after the company issued its first manual report a new photograph of him appeared. Apart from it in his family, he has three kids.                         

  • Marta Ortega
  • Marcos Ortega Mera
  • Sandra Ortega Mera 

He had 2 marriages one with  Rosalía Mera Goyenechea, they had 2 children, unfortunately, Mera died at the age of 69. Soon in 2001, he married another woman (his second wife) named Flora Perez Marcotte with which he has one kid. Despite of having so much money he lives in an apartment in Spain with his wife.

Conclusion

“Success doesn’t come to those who wish for it instead comes to those who work for it”

After reading about such a personality the only thought that came to my mind was this. Despite having so many difficulties he never quit and always worked for becoming better. Now we all know that he is the best.

The Success Story of Amancio Ortega Gaona makes the biggest impact on people’s life.

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